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What is Ideation?

Ideation refers to the creative process of generating, developing, and refining ideas. It is a crucial phase in the design process where designers, teams, or individuals brainstorm and explore various concepts and possibilities to solve a problem or address a specific challenge.

Why is Ideation important?

By embracing ideation in the design process, designers can foster creativity, generate a wide range of ideas, and uncover innovative solutions. It serves as a foundation for design exploration, problem-solving, and ultimately leads to the development of impactful and user-centered designs.

How to use Ideation?

To effectively ideate and generate ideas, consider the following steps:

Define the Problem or Challenge: Clearly articulate the problem or challenge you are trying to address. Understand the goals, constraints, and context surrounding the problem to provide a focused direction for ideation.

Gather Inspiration: Seek inspiration from various sources, such as user research, market trends, competitor analysis, or unrelated domains. Explore different perspectives and ideas to broaden your thinking and generate new connections.

Create a Collaborative Environment: Set up a conducive environment for ideation, whether it's a brainstorming session with a team or an individual ideation session. Encourage an open and non-judgmental atmosphere that allows for free-flowing ideas.

Divergent Thinking: Embrace divergent thinking by encouraging the generation of a large quantity of ideas. Quantity is more important than quality at this stage. Encourage wild ideas, unusual combinations, and unconventional approaches.

Use Creativity Techniques: Employ various creativity techniques to stimulate ideation. Examples include brainstorming, mind mapping, SCAMPER (Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, Reverse), and the "What If" technique. These techniques help break conventional thinking patterns and encourage innovative ideas.

Build on Each Other's Ideas: In collaborative ideation sessions, build upon the ideas of others. Use the "Yes, and..." principle to expand on existing ideas and spark new ones. Encourage active listening, respect, and a supportive environment to foster idea generation.

Visualize and Sketch: Use sketches, diagrams, or visual representations to visualize and communicate ideas. Visualizations can enhance understanding, facilitate collaboration, and spark new insights.

Capture and Document Ideas: Document all generated ideas, ensuring that nothing gets lost or forgotten. Use sticky notes, whiteboards, digital tools, or collaborative platforms to capture ideas visually or in written form.

Refine and Narrow Down: After the ideation session, evaluate and refine the ideas. Consider factors such as feasibility, desirability, viability, and alignment with the problem or challenge. Select the most promising ideas for further development.

Iterative Process: Ideation is an iterative process. Iterate and repeat the ideation process, building upon the selected ideas, seeking feedback, and refining concepts. This iterative approach allows for the evolution and improvement of ideas over time.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.