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Golden Ratio

What is Golden Ratio?

The Golden Ratio is a mathematical concept derived from the Fibonacci sequence (where each number is the sum of the two preceding numbers: 0, 1, 1, 2, 3, 5...) that is considered aesthetically pleasing and found in various natural and artistic contexts.

Why is Golden Ratio important?

In design and visual composition, applying the Golden Ratio can help create visually balanced and aesthetically pleasing layouts. It suggests that dividing a space into two parts, with one part being approximately 1.618 times larger than the other, can create an appealing composition. This ratio can be seen in the dimensions of rectangles, spirals, and other geometric patterns.

How to use Golden Ratio?

In UX/UI design, applying the Golden Ratio can help create visually appealing interfaces by guiding the placement of elements, typography, and overall layout. It can provide a sense of order, balance, and symmetry, enhancing the user's perception of the design.

While the Golden Ratio is not a strict rule and individual preferences may vary, it serves as a valuable tool for designers seeking to achieve visually pleasing and harmonious compositions.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.