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What is Flowchart?

A flowchart is a visual representation or diagram that illustrates the sequence of steps and interactions in a user's journey through a product, application, or website. It provides a structured and organized depiction of the user flow, showing the path users take, the decision points they encounter, and the possible outcomes or actions at each stage.

Why is Flowchart important?

Flowcharts are commonly used to:

Visualize User Flows: Flowcharts help designers map out and communicate the various paths and interactions users can take within a digital product or system. They provide a clear and visual representation of the user journey from start to finish.

Identify Decision Points: Flowcharts highlight decision points or branching paths where users make choices or encounter different options. This helps designers understand user decision-making processes and design relevant interfaces or interactions.

Identify User Paths and Scenarios: Flowcharts help define and outline different user paths or scenarios based on user goals, actions, or personas. Designers can map out variations in user flows to accommodate different user needs or contexts.

Analyze User Experience: By visualizing the user flow, designers can identify potential bottlenecks, pain points, or areas of confusion in the user journey. Flowcharts enable designers to evaluate and improve the overall user experience by identifying areas for optimization.

Plan User Testing: Flowcharts serve as a foundation for planning and conducting user testing sessions. They provide a visual framework for setting up test scenarios and tasks, ensuring that the user flow is tested thoroughly and accurately.

Collaborate and Communicate: Flowcharts facilitate collaboration between designers, stakeholders, and developers by providing a shared visual language to discuss and align on the user experience. They serve as a communication tool to ensure a common understanding of the user flow and interactions.

Iterative Design: Flowcharts can be easily modified and updated as the design evolves during the iterative design process. They help designers iterate on the user flow, make adjustments based on feedback, and refine the user experience over time.

How to use Flowchart?

To effectively use flowcharts, follow these steps:

Identify the Scope: Determine the specific user flow or process you want to map using a flowchart. Define the start and end points of the flow and identify the key steps and decision points involved.

Define Symbols and Notation: Decide on the symbols and notation you will use in your flowchart. Common symbols include rectangles for process steps, diamonds for decision points, arrows for flow direction, and connectors for connecting different parts of the flow.

Plan the Layout: Determine the layout and structure of your flowchart. Choose a logical and organized arrangement, such as a top-to-bottom or left-to-right orientation, to ensure readability and clarity.

Map the Flow: Begin mapping the flow by adding the necessary symbols and connecting them with arrows. Start with the initial step or starting point and proceed sequentially, following the user's journey through the process or interface.

Define Decision Points: Identify decision points where users have choices or encounter different paths. Use diamond symbols to represent these decision points and connect them with arrows representing the available options.

Add Details and Annotations: Provide additional details and information to enhance clarity. Include annotations or labels for each step or decision point to explain their purpose or provide further context.

Review and Refine: Review the flowchart for accuracy, completeness, and clarity. Ensure that the flowchart accurately represents the intended user flow and that all steps and decision points are clearly defined.

Iterate and Update: As the design evolves or based on user feedback, iterate and update the flowchart accordingly. Make necessary revisions or additions to reflect any changes in the user flow or process.

Communicate and Collaborate: Use the flowchart as a communication tool to share and discuss the user flow with stakeholders, designers, and developers. It serves as a visual reference to align on the intended user experience.

Iterate and Improve: Continuously evaluate and improve the flowchart as you gain more insights and feedback. Refine the user flow and optimize the experience based on user needs and goals.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.