Learn about who we work with…

Flat Design

What is Flat Design?

Flat design is a minimalist design style characterized by simplicity, minimal use of visual effects, and a focus on clean, two-dimensional elements. It emerged as a reaction to the skeuomorphic design trend, which attempted to replicate real-world textures and objects in digital interfaces. Key features of flat design include:

Why is Flat Design important?

Its minimalistic approach and focus on usability contribute to a clean and contemporary visual style that remains popular in many design contexts.

How to use Flat Design?

To create flat designs:

Minimalism: Flat design embraces simplicity and minimalistic aesthetics. It eliminates excessive ornamentation, gradients, shadows, and textures, opting for clean and straightforward visual elements.

Two-Dimensional Elements: Flat design predominantly uses two-dimensional shapes, icons, and typography without adding depth or three-dimensional effects. Elements appear flat, without shadows or gradients that create a sense of depth.

Bold Colors: Flat design often employs a bold and vibrant color palette. Colors are usually solid, bright, and applied in a minimalistic manner to enhance visual impact and legibility.

Typography: Simple and legible typography is a significant aspect of flat design. It employs clean and sans-serif typefaces with ample spacing, using bold and contrasting weights to create hierarchy and emphasis.

Minimal UI Elements: Flat design streamlines user interface elements, such as buttons, menus, and icons, into their essential shapes and forms. These elements are typically represented by simple geometric shapes or basic symbols.

Focus on Functionality: Flat design emphasizes functionality and user-centered design. It aims to deliver a seamless and intuitive user experience by removing unnecessary distractions and focusing on clarity and ease of use.

Responsive Design: Flat design lends itself well to responsive and mobile-friendly interfaces. Its simplicity allows for easy adaptation across different screen sizes and devices without sacrificing visual consistency.

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.