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Design Thinking

What is Design Thinking?

Design thinking is a problem-solving methodology that puts the needs and perspectives of people at the center of the design process. It involves a collaborative and iterative approach that seeks to understand the needs, desires, and challenges of users, and uses that understanding to inform the creation of innovative solutions.

Why is Design Thinking important?

Design thinking encourages a collaborative, multidisciplinary, and iterative approach to problem solving. It emphasizes experimentation, learning from failures, and using feedback to inform decisions. It also places a strong emphasis on empathy, putting the needs and perspectives of users at the center of the design process to create meaningful and effective solutions that truly address their needs.

How to use Design Thinking?

Design thinking typically follows a series of iterative steps, which may vary depending on the source or practitioner, but generally include:

Empathize: This step involves understanding the needs, behaviors, and motivations of users through active listening, observation, and engagement. It seeks to gain deep insights into the experiences and perspectives of users in order to uncover unmet needs or pain points.

Define: In this step, the insights from the empathize phase are synthesized to define the problem or opportunity that needs to be addressed. This involves reframing the problem statement to ensure a clear understanding of the challenge at hand.

Ideate: This step encourages creative and open-ended brainstorming, where diverse ideas are generated without judgment. It involves exploring a wide range of possibilities, challenging assumptions, and pushing the boundaries of what is possible.

Prototype: In this step, selected ideas from the ideation phase are translated into tangible prototypes or representations that can be tested and evaluated. Prototypes may take the form of physical models, mockups, storyboards, or digital prototypes.

Test: The prototypes are tested with real users to gather feedback, insights, and data on their effectiveness. This step involves observing and listening to users as they interact with the prototypes, and using their feedback to inform refinements and improvements.

Iterate: Based on the feedback from testing, the design is refined and improved in an iterative manner. This may involve going back to previous steps to further empathize, define, ideate, prototype, and test until a viable and effective solution is achieved.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.