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Dark Patterns

What is Dark Patterns?

Dark patterns refer to deceptive or manipulative design techniques used in user interfaces to mislead or coerce users into taking certain actions or making unintended choices. These patterns exploit cognitive biases, create confusion, or utilize misleading visuals to nudge users toward behaviours that may not align with their best interests.

Dark patterns can take various forms, such as hidden costs, misleading information, forced opt-ins, trick questions, or confusing interfaces. Examples include intentionally making it difficult to unsubscribe from services, misleading placement of buttons to encourage unintended purchases, or using misleading copy to pressure users into making quick decisions.

Why is Dark Patterns important?

The purpose of dark patterns is often to drive conversions, gather user data, or generate revenue, without prioritizing user well-being or transparent and ethical design practices. Dark patterns can harm user trust, impede usability, and lead to negative user experiences.

It is essential for designers and organizations to adhere to ethical design principles, prioritize transparency, and respect user autonomy. By avoiding the use of dark patterns, designers can build trust, foster positive user experiences, and uphold ethical design standards.

How to use Dark Patterns?

Examples of Dark Patterns include:
1. Bait and Switch
2. Disguised Ad
3. Misdirection
4. Friend Spam
5. Hidden Costs
6. Trick Question
7. Confirmshaming
8. Roach Motel
9. FOMO (Fear of Missing Out)
10. Sneak into Basket

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.