Learn about who we work with…


What is Continuation?

Continuation, in visual design, refers to the principle of creating a visual flow by guiding the viewer's eye from one element to another in a smooth and uninterrupted manner. It involves using lines, shapes, colors, or other visual elements to create a sense of connectedness and direction in a design, leading the viewer's gaze along a path or sequence. Continuation helps create visual harmony and coherence in a design, making it more visually appealing and effective in conveying the intended message.

Why is Continuation important?

Continuation is used in visual design to create a sense of flow, guide the viewer's eye, and enhance visual harmony and coherence in a design. It helps create a cohesive and visually appealing composition.

How to use Continuation?

Continuation can be created in visual design through various techniques such as using lines, shapes, or visual elements that lead the eye in a continuous path, aligning elements along a common axis, repeating patterns or motifs, using directional cues, and maintaining consistent visual elements throughout the design. It's important to carefully consider the placement and arrangement of visual elements to create a smooth and natural flow for the viewer's eye to follow.

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.