Learn about who we work with…

Contextual Design

What is Contextual Design?

Contextual design is a user-centered design approach that focuses on understanding and addressing users' needs within their specific contexts of use. It involves observing and analyzing users in their natural environments to gather insights, collaboratively designing solutions, and iteratively refining designs based on user feedback.

Why is Contextual Design important?

By adopting a contextual design approach, designers can gain a holistic understanding of users, their tasks, and the environments in which they operate. This understanding enables the creation of more relevant, usable, and effective designs that truly address users' needs and enhance their overall experience.

How to use Contextual Design?

Key elements of contextual design include:

Contextual Inquiry: Engaging in direct observation and interviews with users in their real-world environments to gain a deep understanding of their goals, tasks, behaviors, and challenges.

Work Modeling: Creating models and diagrams that represent users' work processes, activities, and interactions. These models help identify opportunities for improvement and inform the design process.

User Environment Design: Considering the physical, social, and technological aspects of the user's environment when designing solutions. This includes understanding the physical constraints, social dynamics, and integration with existing tools or systems.

Iterative Design: Employing an iterative and collaborative design process, involving users and stakeholders in design activities, prototyping, and testing to refine and validate design solutions.

Seamless Integration: Focusing on creating designs that seamlessly integrate into users' existing workflows and contexts, minimizing disruptions and enhancing usability and user satisfaction.

Use of Design Artifacts: Utilizing design artifacts such as personas, scenarios, and storyboards to capture user insights, communicate design concepts, and ensure alignment among design team members.

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.