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Context of Use

What is Context of Use?

Context of Use refers to the physical, social, and environmental factors that influence how users interact with a product or service. It includes elements such as the location, device, user's goals, and social norms that affect the user experience and usability of a product or service.

Why is Context of Use important?

The context of use is important in user experience (UX) because it refers to the specific circumstances and environment in which users interact with a product, system, or service. Understanding the context of use helps UX designers and researchers better understand how users will interact with the product, what their needs and goals are, and how the product can meet those needs effectively. Factors such as user demographics, tasks, goals, physical environment, devices, and social or cultural context can all impact the user experience. By considering the context of use, UX professionals can design products that are tailored to the needs and preferences of the target users, resulting in a more user-centered and effective user experience.

How to use Context of Use?

Conduct user research to understand the context of use for your product or service. Consider factors such as the user's environment, device, and goals when designing the product or service. Test the product or service in different contexts to ensure its usability and effectiveness in various situations.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.