Learn about who we work with…

Content Strategy

What is Content Strategy?

Content Strategy involves the planning, creation, and management of content within a product or service. It includes defining the purpose, structure, and format of content, as well as ensuring that it meets the needs of users and aligns with the overall UX goals.

Why is Content Strategy important?

Content strategy is important in user experience (UX) because it involves planning, creating, managing, and delivering content that meets the needs of users and aligns with business goals. A well-defined content strategy ensures that the right content is available to the right users at the right time and in the right format. It helps create a cohesive user experience, ensures consistency in tone, style, and messaging, and guides the creation of relevant and engaging content that meets user needs. Content strategy also improves information findability, search engine optimization (SEO), and content governance, leading to a more effective and user-friendly experience for users.

How to use Content Strategy?

Define the content strategy based on user research and business objectives. Plan the structure, format, and tone of the content to meet the needs of users. Create and manage content that aligns with the defined content strategy. Conduct user testing to validate the effectiveness of the content in meeting user needs. Continuously iterate and update the content strategy based on user feedback and evolving business goals.

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.