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What is Consistency?

Consistency refers to the uniformity and coherence of design elements and interactions within a product or service. It ensures that users can easily understand and predict how different parts of the product or service work together, leading to a more seamless and intuitive user experience.

Why is Consistency important?

Consistency is important in user experience (UX) because it helps users build a mental model of how an interface or system works. Consistent design elements, such as visual elements, layout, navigation, and interactions, provide users with a predictable and familiar experience, making it easier for them to understand and use the interface or system. Consistency enhances usability, reduces cognitive load, minimizes errors, and improves user satisfaction. It also contributes to brand recognition and establishes trust with users, leading to a positive and cohesive user experience.

How to use Consistency?

Establish and follow design patterns, visual styles, and interaction conventions across different parts of the product or service. Use consistent language, icons, and navigation structures. Test the consistency of the design with real users to identify any inconsistencies and make necessary adjustments.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.