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Cognitive Load

What is Cognitive Load?

Cognitive Load refers to the mental effort required for users to understand and use a product or service. It includes factors such as complexity, clarity, and simplicity of the design that affect users' cognitive processes when interacting with a product or service.

Why is Cognitive Load important?

Cognitive load is important in the field of user experience (UX) because it impacts how users perceive, process, and interact with information and interfaces. High cognitive load can lead to increased mental effort, reduced usability, and decreased user satisfaction, while low cognitive load can result in more efficient information processing and improved usability. Understanding and managing cognitive load is crucial for designing user-friendly interfaces, reducing cognitive strain, and enhancing overall user experience.

How to use Cognitive Load?

Simplify the design by removing unnecessary complexity and distractions. Use clear and concise language, icons, and visual cues to reduce cognitive load. Conduct usability testing to identify areas where users may struggle with cognitive load and iterate based on the findings.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.