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What is Clickability?

Clickability refers to the quality or characteristic of an element, such as a button, link, or interactive component, that indicates it can be clicked or tapped by a user to perform an action or navigate to another location within a digital interface. It is an essential aspect of user interface design, where elements are designed and visually represented to convey their interactive nature and encourage user engagement.

Why is Clickability important?

Maximizing clickability is crucial for enhancing usability and ensuring a seamless user experience, as it allows users to easily identify and interact with interactive elements to complete tasks or access desired information.

How to use Clickability?

Designing for clickability involves implementing visual cues and interactive elements that clearly communicate to users which elements are clickable and encourage them to engage. Here are some strategies to design for clickability:

- Use visual cues like buttons and underlined text to differentiate clickable elements.
- Make clickable elements large and provide sufficient spacing.
- Design buttons with affordance and employ colour contrast.
- Implement hover and focus states for interactive feedback.
- Utilize clear labels and intuitive icons.
- Conduct user testing and gather feedback for continuous improvement.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.