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What is Chunking?

In the context of cognitive psychology and information processing, chunking refers to the mental process of organizing or grouping information into meaningful units or "chunks." It involves combining individual elements or bits of information into larger, more manageable units, which can be easier to remember and process.

Why is Chunking important?

Chunking helps overcome limitations in working memory capacity by reducing the cognitive load associated with processing and retaining information. By organizing related information into coherent chunks, individuals can effectively store and retrieve larger amounts of information.

For example, when learning a new phone number, instead of trying to remember each digit separately (e.g., 4-1-6-8-5-5-3-3-6-7), chunking allows the number to be remembered as smaller groups (e.g., 416-855-3367). The grouped chunks can be encoded and stored as single units, making it easier to recall and use the phone number when needed.

How to use Chunking?

In UX/UI design, chunking principles can be applied to make information more digestible and user-friendly. Breaking content into logical and visually distinct chunks, such as paragraphs, sections, or bullet points, helps users process and comprehend information more efficiently. By presenting information in meaningful chunks, designers can enhance usability, reduce cognitive overload, and improve the overall user experience.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.