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Behavioural Research

What is Behavioural Research?

The study of human behavior, actions, and decision-making in various contexts. It involves observing, measuring, and analyzing behaviors to understand patterns, motivations, and influences on human actions. Behavioral research can provide valuable insights into user behavior, preferences, and interactions with products, services, or digital interfaces.

Why is Behavioural Research important?

Behavioral research is important in user experience as it helps uncover user behaviors, preferences, and motivations, leading to more informed design decisions. It allows for designing user-centric experiences that align with user expectations, leading to better user satisfaction and engagement.

How to use Behavioural Research?

Behavioral research can be conducted using various methods such as surveys, interviews, usability testing, observation, and analytics. It involves collecting and analyzing data on how users interact with a product or system, their behaviors, actions, and preferences. This data can then be used to inform design decisions and optimize user experiences.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.