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Behavioural Economics

What is Behavioural Economics?

Behavioral economics is a field of study that combines insights from psychology and economics to understand how human behavior influences economic decisions. It explores how cognitive, emotional, and social factors influence decision-making, and how biases and heuristics can impact economic behavior.

Why is Behavioural Economics important?

Behavioral economics provides insights into how people make decisions, helping businesses and policymakers design more effective interventions, products, and policies that align with human behavior and preferences.

How to use Behavioural Economics?

To apply behavioral economics, one can use methods such as field experiments, surveys, and data analysis to study real-world behavior, and then use findings to inform the design of interventions, policies, or products that nudge people towards desired behaviors, while taking into account cognitive biases and heuristics.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.