TOOLS & IDEAS
Learn about who we work with…
Behavioural Economics
What is Behavioural Economics?
Behavioral economics is a field of study that combines insights from psychology and economics to understand how human behavior influences economic decisions. It explores how cognitive, emotional, and social factors influence decision-making, and how biases and heuristics can impact economic behavior.
Why is Behavioural Economics important?
Behavioral economics provides insights into how people make decisions, helping businesses and policymakers design more effective interventions, products, and policies that align with human behavior and preferences.
How to use Behavioural Economics?
To apply behavioral economics, one can use methods such as field experiments, surveys, and data analysis to study real-world behavior, and then use findings to inform the design of interventions, policies, or products that nudge people towards desired behaviors, while taking into account cognitive biases and heuristics.
Related Terms
Sign up for our UX Blog
Don't miss an article! We'll notify you of each new post.
Sign up for our UX Blog
Don't miss an article! We'll notify you of each new post.
