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Banner Blindness

What is Banner Blindness?

the phenomenon where users ignore or overlook banner ads or other similar promotional elements on a webpage or digital interface due to habituation, learned behavior, or ad avoidance. Users may develop banner blindness as a result of frequent exposure to online advertising or the perception that banner ads are not relevant or trustworthy. It can impact the effectiveness of digital advertising and user engagement on websites.

Why is Banner Blindness important?

Banner blindness is important because it affects the effectiveness of digital advertising. Understanding this phenomenon can help designers and marketers create more effective ad placements and improve user engagement.

How to use Banner Blindness?

To avoid or prevent banner blindness, designers can use techniques such as placing ads in less predictable locations, using more subtle and native-looking ad designs, and avoiding common ad formats that are often ignored by users. Conducting user research and testing can also help identify potential issues and optimize ad placements for better visibility and engagement.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.