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Adaptive Design

What is Adaptive Design?

Adaptive design is a user experience (UX) design approach that involves creating different versions of a website, application, or other digital product, tailored to specific devices or screen sizes. In adaptive design, the layout, content, and functionality of a digital product are adjusted or "adapted" based on the characteristics of the user's device or screen size, such as screen resolution, screen size, and device type (e.g., desktop, tablet, mobile).

Adaptive design differs from responsive design, which is another approach to designing for multiple devices and screen sizes. In responsive design, the layout and content of a digital product are designed to automatically adjust and respond to the user's device, screen size, and orientation, without the need for multiple fixed layouts. Responsive design uses fluid grids, flexible images, and media queries to create a single, fluid design that adapts to different devices and screen sizes.

Why is Adaptive Design important?

Adaptive design can be advantageous in certain situations, such as when specific features or functionalities need to be tailored to different devices or when performance optimization is a priority. However, it can also require more effort and maintenance compared to responsive design, as multiple layouts need to be created and maintained separately. The choice between adaptive design and responsive design depends on the specific requirements and goals of a project, as well as the resources available for design and development.

How to use Adaptive Design?

Adaptive design typically involves creating multiple fixed layouts, each optimized for a specific range of screen sizes or devices. When a user accesses the digital product, the appropriate layout is served based on the characteristics of their device, detected through techniques such as user agent detection or responsive design testing. This allows for a customized user experience that is optimized for the specific device being used.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.