Learn about who we work with…

Fitts Law

What is Fitts Law?

Fitts' Law is a mathematical model that describes the relationship between the size and distance of a target, and the time required to accurately point or select that target. It is commonly used in human-computer interaction and user interface design to predict and optimize pointing performance in graphical user interfaces. Fitts' Law states that the time to complete a pointing task is proportional to the distance to the target and inversely proportional to the size of the target. In other words, larger targets that are closer to the starting point are easier and faster to select than smaller targets that are further away. Fitts' Law is widely applied in the design of buttons, icons, links, and other interactive elements in user interfaces to improve usability and efficiency.

Why is Fitts Law important?

Fitt's Law is important in the context of design and user interface (UI) design because it provides valuable insights on how to optimize the placement and size of interactive elements, such as buttons or links, to enhance usability and user experience. It helps designers create interfaces that are efficient, easy to use, and minimize user errors. By understanding and applying Fitt's Law, designers can improve the effectiveness and efficiency of interactions in digital interfaces, resulting in better user satisfaction and engagement.

How to use Fitts Law?

Fitt's Law can be applied in practical design by considering the following principles:

Size and Distance: According to Fitt's Law, larger targets and shorter distances between targets and the user's input device (e.g., mouse cursor, finger) result in faster and more accurate pointing. Designers can use this principle to ensure that interactive elements, such as buttons or links, are large enough and positioned within easy reach of the user's input device.

Importance of Common Actions: Frequently used or critical actions should be given more prominence and be easier to access, based on Fitt's Law. Designers can prioritize the placement and size of interactive elements based on the frequency and importance of user actions to optimize usability.

Consider Context: Fitt's Law takes into account the context of the user's input device and the physical environment. For example, when designing for touch-based interactions on mobile devices, finger size and hand ergonomics should be considered. Designers need to understand the context in which their design will be used and apply Fitt's Law accordingly.

Testing and Iteration: Designers can apply Fitt's Law through prototyping, testing, and iterating their design. They can measure and analyze the effectiveness of interactive elements' size and placement using usability testing and gather feedback from users to refine their design based on Fitt's Law principles.

By considering the principles of Fitt's Law and applying them iteratively in the design process, designers can create interfaces that are optimized for efficient and accurate interactions, resulting in improved user experience and satisfaction.

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.