Virtual Users & Customers

AI-powered user research personas for real-time insights

Our Virtual Users & Customers are AI-powered personas that simulate the attitudes, needs, and behaviors of your real users and customers. Whether you're in a strategy meeting or brainstorming session, engage with these personas to gather immediate feedback and align your business decisions with realistic user and customer perspectives.

Experiences Simulated
  • Anticipate user and customer needs before they arise, with AI that thinks like your audience.
  • Test ideas and gather feedback in real time, right in the middle of your strategy meetings.
  • Align your organization around user-centric and customer-driven insights.
— GET IN TOUCH WITH US

HOW WE DO IT

  1. 1

    We conduct comprehensive UX research—including user interviews, surveys, ethnographic studies, and behavioral analysis—to deeply understand user and customer needs, pain points, and behaviors.

  2. 2

    We train AI models to simulate your users and customers, based on real research data and insights, not assumptions.

  3. 3

    You define the focus areas; we tailor the Virtual Users & Customers to address them with research-backed perspectives.

  4. 4

    As your services evolve, we conduct ongoing research and update the AI models to reflect new user and customer experiences.

Want to learn more?
Book a demo

WHAT YOU GET

You will benefit from our expertise in AI and UX research. You get:

  • Virtual Users & Customers that simulate real interactions and perspectives of your users and customers.
  • Access to Akendi’s custom chat tool, where you can engage with one or more personas simultaneously. You can share a webpage, web app, or business process and discuss its content, usability, and strategic alignment with the personas to gather realistic feedback and insights.
  • Continuous updates based on new research and client input, ensuring the personas stay aligned with evolving user expectations.
  • Actionable insights to refine your user experience, customer strategy, and overall business outcomes.
  • A subscription model tailored to your scope and needs.
view-case-study

Akendi were fantastic to work with. They brought a wealth of knowledge and expertise, working closely with our in-house development team to deliver valuable content and insights in a timely manner. I would really recommend them to anyone looking to develop products and services with a high quality user experience.


Matt Rowley,

Product Manager at ARM
View our UX case studies
RELATED POSTS
Explore Our Blog
Clients we've helped with Intentional Experiences
Logo-Image
Logo-Image
Logo-Image
Logo-Image
Logo-Image
Logo-Image
Logo-Image
Logo-Image
Our foundation
Experience thinking framework

Experience Thinking underpins every AI project we undertake. It recognizes users and customers as critical contributors to the design cycle. The result is powerful insights and intuitive AI solutions that meet real users' and customers' needs.

Have Virtual Users & Customers questions?

Check out our Q&As. If you don't find the answer you're looking for, send us a message at contact@akendi.com.

How do you ensure the Virtual Users & Customers are accurate?

We train our AI personas using real insights from user and customer research—interviews, surveys, and behavioral data—so they reflect genuine attitudes, needs, and pain points. We also regularly update them with new findings to keep their responses sharp, relevant, and true to life.

How can Virtual Users & Customers help improve our business strategy?

They allow you to test ideas, gather feedback, and align strategies with realistic user and customer perspectives in real time, even during strategy meetings.

Can I discuss a webpage or app with the personas to get feedback?

Absolutely! You can share a webpage, app, or prototype with one or more personas in our custom chat tool. This lets you discuss content, usability, and design, and get instant, realistic feedback—just as if you were talking to real users or customers. It’s perfect for validating ideas, testing changes, or exploring new features on the spot.

Can multiple team members use the tool?

Yes! The tool is designed for multi-user access, so your entire team can engage with the personas whenever they need insights—whether during meetings, workshops, or individual work.

What AI models do you support?

We accommodate different AI models (e.g., Anthropic, OpenAI, Mistral) and can deploy them in the cloud or on your private server, depending on your requirements.

Are conversations with the personas confidential?

Absolutely. Conversations are 100% confidential, and Akendi cannot retrieve or access any discussions your team has with the personas.

Can Virtual Users & Customers integrate with our existing workflows?

Yes! Our solutions are designed to complement your current processes, providing instant access to insights whenever you need them. Whether this is during meetings or when a team member requires feedback on the latest change to your website or app, our AI personas are on hand to provide immediate feedback.

How does the subscription model work?

Fees are tailored to your project scope and research needs. Contact us for a customized quote.

What industries do you serve?

We work across sectors, from finance to healthcare, tailoring AI solutions to your specific needs.

How can we help_hand help you?