Web Design Content Strategy
Content Strategy
Ensure that your web or portal content supports an optimal user experience.
Websites present information to users in multiple dimensions. Planning what content users need, where they expect to find it, its relationship to other content, and how best to maintain it is the focus of website content strategy.
experiences planned
- How does our current content meet our corporate vision?
- How can our content best serve the desired user experience?
- What are our goals of how to organize and manage our online content?
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+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- A complete content strategy with vision, mission, values and content goals of the organization
- A governance framework to capture responsibilities and information flows
- A new content migration plan providing clarity on which content moves where and how
How we do it
- Consult with stakeholders and conduct workshops including a content audit to understand the current state as well as any content management challenges that exist.
- Work closely with your content owners and authors to develop a new strategic vision with a focus on streamlining content and making it intuitive for users to find.
- Conduct related services as appropriate, such as competitive review, stakeholder analysis and governance framework development.
- Create a content strategy report for various stakeholders in the organization
What you get
No matter how complex your current content structure may be, we’ll help you get it under control. You’ll get:
No matter how complex your current content structure may be, we’ll help you get it under control. You’ll get:
- A complete content strategy with vision, mission, values and content goals of the organization
- A governance framework to capture responsibilities and information flows
- A new content migration plan providing clarity on which content moves where and how
UX
Brand
Service
Planning
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Clients we've helped with Experience Strategy
Blackberry
Telus
Rogers
Finance & InsuranceInterac
RBC
Global Analytics
Aviva
Government & Public ServiceNR Can
Treasury Board of Canada
FortisBC
OTPP
HealthcareHumanware
CDHF
XSensor
