How we do it

• Consult with your stakeholders to understand the vision, mission, and objectives for the new website.
• Develop a concept testing protocol, recruit the participants, and conduct the testing.
• Potentially recommend other research as required, such as focus groups and surveys.
• Deliver the test findings in an engaging visual format that clearly shows the strengths and weaknesses of the concept, and what should – or should not – be brought forward into the Strategy phase.