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Concept Testing

De-risk your investment in a new website with reliable concept testing.

A new website is a significant investment and you want to be sure that the new design and architecture will be well received by users. We’ll work with you on concept testing to discover which functions, features, designs, and architecture will win with your target audiences.

Akendi web concept testing

experiences validated

  • How can we be sure that our new site will improve the user experience?
  • Is our new web design easy to use?
  • Does the new design give customers and users the experience they need?

How we do it Timing: 2 - 4 weeks

  • Consult with your stakeholders to understand the vision, mission, and objectives for the new website.
  • Develop a concept testing protocol, recruit the participants, and conduct the testing.
  • Potentially recommend other research as required, such as focus groups and surveys.
  • Deliver the test findings in an engaging visual format that clearly shows the strengths and weaknesses of the concept, and what should – or should not – be brought forward into the Strategy phase.
Akendi web concept testing Akendi web concept testing Akendi web concept testing

What you get

We bring great experience in concept testing and a customer perspective on how to make website concepts successful. You’ll get:

  • A visual report that communicates what website concepts are engaging to your intended audiences – and why
  • Clarity on which website concepts and experiences that are truly of value
  • Certainty the website investments make the most sense – and which ideas can be returned to the drawing board

Almost ready?

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Clients we've helped with experience testing

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Clients we've helped with Experience Testing





Finance & Insurance




Government & Public Service


Treasury Board of Canada

York Region

Atlantic Lottery Corporation


Health Canada



Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.