UI UX Design User Persona Research
User Persona Research
Keep your users top of mind during digital product design.
Your software product will be as successful as the majority of its users. With a user persona, you can set yourself up for great success! We’ll work with you to develop these personas that keep real users front-and-centre during the planning, design, and development of digital products and apps.
experience insights
- Who are our users and what are their product goals?
- What are our users’ key characteristics & behaviours?
- In what environment are they using our digital product – what are their experiences?
Ready for a free consultation?
+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- A set of user personas that can be reproduced and shared throughout your product and development organizations.
- This tangible reference keeps users “real” and top-of-mind during strategy, design, and development activities.
- Clarity on who your users are, how they think, and what they need to complete tasks and achieve their goals.
- Validation of assumptions about users; clarity on their tasks; and new insights into opportunities to surprise, delight, and exceed their expectations.
How we do it
- Through discovery workshops, we’ll collaborate with your stakeholders and staff to capture their invaluable insight into your software users.
- We’ll then conduct field research with your end-users, gathering both qualitative and quantitative data through interviews, job shadowing, and surveys to validate assumptions and gain new user insights.
- Finally, we’ll create user persona tools that represent each key type of user in a highly visual, engaging way that captures the key information needed to design what they really need.
What you get
You’ll benefit from our broad and deep experience as user persona researchers. You’ll get:
You’ll benefit from our broad and deep experience as user persona researchers. You’ll get:
- A set of user personas that can be reproduced and shared throughout your product and development organizations.
- This tangible reference keeps users “real” and top-of-mind during strategy, design, and development activities.
- Clarity on who your users are, how they think, and what they need to complete tasks and achieve their goals.
- Validation of assumptions about users; clarity on their tasks; and new insights into opportunities to surprise, delight, and exceed their expectations.
CX Journey
UX
Web
Customer
Sign up for our UX Blog
Don't miss an article! We'll notify you of each new post.
Clients we've helped with Experience Research
ARM
Blackberry
BT
Clear-Com
EE
Fido
Gamma
Koodo
Ooredoo
Rogers
Saudi Telecom
Telecom Italia Group
Telus
Finance & InsuranceAviva
Blueshore Financial
CIBC
Credit Suisse
Cybersource - VISA
Insurance Institute of Canada
Interac
Lending Stream
Nester
RBC
Riyad Bank
Royal Bank of Scotland
Worldbank
Government & Public ServiceCity of Edmonton
Dwr Cymru - Welsh Water
Government of Canada
HM Revenue & Customs
University of Toronto
The Cabinet Office
HealthcareAstra Zeneca
Ecobee
Eliza
GSK
Health Canada
Humanware
MedAvail
MyMeds&Me
NHS
Nuance
Ontario Medical Association
Roche
Siemens
XSensor
