Ethnographic UX Research Services

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Ethnographic UX Research

Improve the product experience with immersive field research.

Your digital product’s designers can be vastly more successful when they become aware of how users actually engage with the product. Through ethnographic UX research, we’ll provide your digital UX organization with comprehensive and specific insights about the context of use.

Akendi ethnographic UX researchers

experience insights

  • The difference between what users say they want and what they actually need
  • How does the context of use affect the experience?
  • Do we fully understand their end-to-end journey?

How we do it Timing: 3 - 5 weeks

  • We’ll begin by interviewing and holding collaborative workshops with your team, stakeholders and staff to learn what they already know about the product’s users.
  • We’ll develop an ethnographic UX research protocol that incorporates a range of techniques best suited to your goals and the product. This may include contextual inquiry, apprenticeship, job/task shadowing, diary and journaling, silent observation, and more.
  • We may also recommend complementary research methods, such as focus groups, interviews, concept testing, card sorting, usability testing, eye tracking, and others.
  • We will visualize our findings in an engaging format that creates immediate understanding and buy-in throughout your organization, and which can be shared and used daily.
Akendi ethnographic UX researchers Akendi ethnographic UX researchers Akendi ethnographic UX researchers

What you get

You’ll benefit from specific, targeted insights into your user groups and their actual experiences interacting with the software. You’ll get:

  • A visualized report that captures the ethnographic research results in an engaging form that can be easily understood and shared throughout your organization
  • Concrete data and insights about the context of use, as well as supporting artefacts, photographs and video
  • Clarity about how to plan the direction of your software product experience design and development to create an optimal user experience

Learn more?

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Learn more?

Download and share with your team.

Clients we've helped with experience research

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Clients we've helped with Experience Research





Finance & Insurance

CRI Canada



Government & Public Service

NB Power

Service Canada

Grey County

University of Toronto


Health Canada

Canadian Digestive Health Foundation


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.