How we do it

• We’ll start by conducting stakeholder interviews and collaborative workshops to learn about the experience and user challenges that you’re already aware of.
• We’ll develop an ethnographic research protocol encompassing a range of techniques best suited to your research goals. This may include contextual inquiry, job shadowing, diary studies, silent observation, and more.
• We may also conduct complementary modes of research, such as focus groups, interviews, surveys, and others.
• We will visualize the ethnographic research findings in an engaging format that creates immediate understanding and buy-in throughout your organization.