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User Research

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User Research

With deep insights into how users, members, customers, and subscribers experience your product or service, you can attract, engage, and delight audiences. Deeply understand the experience people have as they discover, research and use your offering.

Akendi experience research
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Asking the right questions

Experience research depends on asking the right questions in the right ways. The answers we find from this research focuses attention on what really matters in the experience you create.

User research by Akendi Go

User Research3 - 8 weeks

Deeply understand your users' needs and goals and create a user-driven foundation for optimizing their experience.


Service experience research by Akendi Go

Service Research4 - 8 weeks

Gain insight into the service experience that people have with you through both qualitative and quantitative research.


Customer research by Akendi Go

Customer Research3 - 5 weeks

Become certain about what your customers experience, expect, and think – then apply this insight to create great customer experiences.

Focus group research by Akendi Go

Focus Groups2 - 6 weeks

Learn about the emotions that drive a person’s decisions, and discover what’s needed to capture interest and increase engagement.

Online Survey research by Akendi Go

Survey Research3 - 6 weeks

Gain measurable insight through quantitative data on the opinions, beliefs, and attitudes that affect an audience’s behaviours.

Research Sprints by Akendi Go

Research Sprints1 - 2 weeks

Begin to learn what is inside the mind of a user as they interact with your brand, product, or service.


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Questions answered

Listening to what people have to say about an experience is important – but it’s just as important to observe their actual behaviour. This observational research uncovers genuine needs and preferences.

Customer journey mapping by Akendi Go

Customer Journey Mapping3 - 7 weeks

Visually understand a customer’s journey and pathways as they interact with your brand and form impressions during the onboarding process.

Service ethnographic research by Akendi Go

Ethnographic Field Research2 - 6 weeks

Observe how an audience really experiences within the context of their environment.


Web Personas Research by Akendi Go

Web Personas2 - 6 weeks

Virtually meet your website’s users, and keep them top-of-mind as you plan and design websites, intranets, and enterprise portals.

Card sorting research by Akendi Go

Card Sorting2 - 4 weeks

Structure the content in your intranet, website, or web portal based on the concrete perspectives and expectations of its users.


Clients we've helped with experience research

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Clients we've helped with Experience Research

Telecom

ARM

Blackberry

BT

Clear-Com

EE

Fido

Gamma

Koodo

Ooredoo

Rogers

Saudi Telecom

Telecom Italia Group

Telus

Finance & Insurance

Aviva

Blueshore Financial

CIBC

Credit Suisse

Cybersource - VISA

Insurance Institute of Canada

Interac

Lending Stream

Nester

RBC

Riyad Bank

Royal Bank of Scotland

Worldbank

Government & Public Service

City of Edmonton

Dwr Cymru - Welsh Water

Government of Canada

HM Revenue & Customs

University of Toronto

The Cabinet Office

Healthcare

Astra Zeneca

Ecobee

Eliza

GSK

Health Canada

Humanware

MedAvail

MyMeds&Me

NHS

Nuance

Ontario Medical Association

Roche

Siemens

XSensor


How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.