— Get in touch with us

Competitive Landscape Analysis

Innovate and differentiate based on the current experience landscape

Leaders lead! We’ll help you do that by uncovering your best opportunities to innovate and differentiate. Our competitive landscape analysis will show you how the experience you offer compares to others in your market space.

Akendi customer experience competitive landscape

Experiences planned

  • Our unique strengths that our customers care most about?
  • How does our customer experience measure up against others?
  • What can we do to increase customer engagement?

How we do it Timing: 2 - 4 weeks

  • Consult with your stakeholders to understand the vision and business goals for the competitive landscape analysis.
  • Plan the best research approach and conduct the analysis.
  • Conduct complementary research where valuable, such as customer experience mapping, journey mapping, and customer research.
  • Analyze the data from the customer’s viewpoint, rank your performance against competitors, and show you where you can innovate.
Akendi customer experience competitive landscape Akendi customer experience competitive landscape Akendi customer experience competitive landscape

What you get

With our evidence-based, customer-focused approach to competitive landscape analysis, you’ll get:

  • Quantitative information about the current competitive landscape.
  • New, current insights into the experience that your your competitors – and your own organization – offer to customers.
  • A detailed competitive landscape analysis and recommendations with high-impact visual summaries that are easy to communicate to all stakeholders and decision makers.

Almost ready?

Download and share this sheet with your team…

Explore more experience strategies

Web StrategyWeb
Brand StrategyBrand
Mobile StrategyMobile
Service StrategyService

Almost ready?

Download and share this sheet with your team…

Clients we've helped with experience strategy

View all clients

Clients we've helped with Experience Strategy





Finance & Insurance



Global Analytics


Government & Public Service

NR Can

Treasury Board of Canada

York Region






Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.