Competitive Brand Analysis Services

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Competitive Brand Analysis

Ensure your brand stands out in the marketplace.

Branding an organization, product or service results in a presence that connects at an emotional level with your audiences. Our competitive brand analysis will ensure that your branding strategy is based on a deep understanding of how your brand compares to those that are also demanding attention from your audience.

Akendi competitive brand landscape analysis

Experiences planned

  • What brands do our target audiences experience in this market space?
  • How does our brand experience compare to others?
  • Where does our identity fit within the competitive brand landscape?

How we do it Timing: 2 - 4 weeks

  • Consult with your stakeholders to understand the vision and business goals for the brand.
  • Conduct an indepth analysis of a range of brands within your specific market space and/or similar type of industry.
  • Do complementary brand research, such as customer journey mapping, service journey mapping, customer research, and more.
  • Provide a detailed analysis of the data to show how your brand compares and ranks among others.
Akendi competitive brand landscape analysis Akendi competitive brand landscape analysis Akendi competitive brand landscape analysis

What you get

Our evidence-based approach to competitive brand analysis results in:

  • A clear view of your brand’s environment, including how it compares and where it ranks
  • Current insights into your competitive brand landscape
  • An engaging visual report that will serve as a reference for stakeholders to leverage when undertaking a strategic brand identity project

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Government & Public Service

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Treasury Board of Canada

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Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.