Brand Personality Research Services

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Brand Personality Research

Understand your brand traits through focused brand personality research.

Every brand has a personality – but not every brand is intentionally designed with that in mind. Find out how your audience perceives the character of your brand, and use that research to align your goals across channels.

Brand personality research by Akendi

experience insights

  • What do people really think of our brand – how is it perceived?
  • What personality does our brand communicate?
  • What’s needed to better align brand perceptions with what we really want to convey?

Ready for a free consultation?

+1 866.585.1660 (CAN)
+44 (0)1223 853907 (UK)

contact@akendi.com

What you get

  • A comprehensive presentation of the brand research findings
  • A high-impact visualization of your brand’s personality as it relates to others in the competitive landscape
  • Direction on how to close the gap between your intended personality and our brand insights
Akendi

How we do it Timing: 2 - 4 weeks

  • We begin with interactive stakeholder workshops to capture the strategy, vision, and business goals for the brand.
  • We then conduct competitive research, research to understand customer perceptions, using focus groups, surveys and other techniques.
  • We will visualize the research findings, giving your teams a fast and high-impact understanding of the personality your brand conveys in the marketplace.
Brand personality research by Akendi Brand personality research by Akendi Brand personality research by Akendi

What you get

Brand personality research gives a clear understanding of your brand's presence. You’ll get:

Brand personality research gives a clear understanding of your brand's presence. You’ll get:

  • A comprehensive presentation of the brand research findings
  • A high-impact visualization of your brand’s personality as it relates to others in the competitive landscape
  • Direction on how to close the gap between your intended personality and our brand insights

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Clients we've helped with experience research

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Clients we've helped with Experience Research

Telecom

ARM

Blackberry

BT

Clear-Com

EE

Fido

Gamma

Koodo

Ooredoo

Rogers

Saudi Telecom

Telecom Italia Group

Telus

Finance & Insurance

Aviva

Blueshore Financial

CIBC

Credit Suisse

Cybersource - VISA

Insurance Institute of Canada

Interac

Lending Stream

Nester

RBC

Riyad Bank

Royal Bank of Scotland

Worldbank

Government & Public Service

City of Edmonton

Dwr Cymru - Welsh Water

Government of Canada

HM Revenue & Customs

University of Toronto

The Cabinet Office

Healthcare

Astra Zeneca

Ecobee

Eliza

GSK

Health Canada

Humanware

MedAvail

MyMeds&Me

NHS

Nuance

Ontario Medical Association

Roche

Siemens

XSensor


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.