Brand Personality Research Services

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Brand Personality Research

Understand your brand traits through focused brand personality research.

Every brand has a personality – but not every brand is intentionally designed with that in mind. Find out how your audience perceives the character of your brand, and use that research to align your goals across channels.

Brand personality research by Akendi

experience insights

  • What do people really think of our brand – how is it perceived?
  • What personality does our brand communicate?
  • What’s needed to better align brand perceptions with what we really want to convey?

How we do it Timing: 2 - 4 weeks

  • We begin with interactive stakeholder workshops to capture the strategy, vision, and business goals for the brand.
  • We then conduct competitive research, research to understand customer perceptions, using focus groups, surveys and other techniques.
  • We will visualize the research findings, giving your teams a fast and high-impact understanding of the personality your brand conveys in the marketplace.
Brand personality research by Akendi Brand personality research by Akendi Brand personality research by Akendi

What you get

Brand personality research gives a clear understanding of your brand's presence. You’ll get:

  • A comprehensive presentation of the brand research findings
  • A high-impact visualization of your brand’s personality as it relates to others in the competitive landscape
  • Direction on how to close the gap between your intended personality and our brand insights

Almost ready?

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Clients we've helped with experience research

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Clients we've helped with Experience Research





Finance & Insurance

CRI Canada



Government & Public Service

NB Power

Service Canada

Grey County

University of Toronto


Health Canada

Canadian Digestive Health Foundation


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.