Brand Experience Brand Personality Research
Brand Personality Research
Understand your brand traits through focused brand personality research.
Every brand has a personality – but not every brand is intentionally designed with that in mind. Find out how your audience perceives the character of your brand, and use that research to align your goals across channels.
experience insights
- What do people really think of our brand – how is it perceived?
- What personality does our brand communicate?
- What’s needed to better align brand perceptions with what we really want to convey?
Ready for a free consultation?
+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- A comprehensive presentation of the brand research findings
- A high-impact visualization of your brand’s personality as it relates to others in the competitive landscape
- Direction on how to close the gap between your intended personality and our brand insights
How we do it
- We begin with interactive stakeholder workshops to capture the strategy, vision, and business goals for the brand.
- We then conduct competitive research, research to understand customer perceptions, using focus groups, surveys and other techniques.
- We will visualize the research findings, giving your teams a fast and high-impact understanding of the personality your brand conveys in the marketplace.
What you get
Brand personality research gives a clear understanding of your brand's presence. You’ll get:
Brand personality research gives a clear understanding of your brand's presence. You’ll get:
- A comprehensive presentation of the brand research findings
- A high-impact visualization of your brand’s personality as it relates to others in the competitive landscape
- Direction on how to close the gap between your intended personality and our brand insights
Explore more experience research
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StakeholderResearch
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Clients we've helped with Experience Research
ARM
Blackberry
BT
Clear-Com
EE
Fido
Gamma
Koodo
Ooredoo
Rogers
Saudi Telecom
Telecom Italia Group
Telus
Finance & InsuranceAviva
Blueshore Financial
CIBC
Credit Suisse
Cybersource - VISA
Insurance Institute of Canada
Interac
Lending Stream
Nester
RBC
Riyad Bank
Royal Bank of Scotland
Worldbank
Government & Public ServiceCity of Edmonton
Dwr Cymru - Welsh Water
Government of Canada
HM Revenue & Customs
University of Toronto
The Cabinet Office
HealthcareAstra Zeneca
Ecobee
Eliza
GSK
Health Canada
Humanware
MedAvail
MyMeds&Me
NHS
Nuance
Ontario Medical Association
Roche
Siemens
XSensor
