How we do it

• After brand concepts are developed we start this test by consulting with your stakeholders to understand the business goals for the brand concept testing project.
• Develop a brand concept test protocol, recruit participants from the various target audience segments, and conduct the brand test sessions.
• Conduct complementary brand and customer research where relevant.
• Analyze the data and present test findings in a visually powerful format that makes it easy to communicate the right direction to all stakeholders and decision makers.