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Brand Concept Testing

Assess the optimal brand identity to support the de-risk branding investments.

Branding and re-branding are big commitments. Many opinions and emotions can make it difficult to be certain about the best approach. Our brand concept testing provides rich customer based data on which stakeholders can base their branding decisions.

Akendi brand concept testing

experiences validated

  • Which brand identity fits best with our culture and vision?
  • Which brand design concepts resonate best with our audience?
  • What positioning statement or tagline is the right choice?

How we do it Timing: 2 - 4 weeks

  • After brand concepts are developed we start this test by consulting with your stakeholders to understand the business goals for the brand concept testing project.
  • Develop a brand concept test protocol, recruit participants from the various target audience segments, and conduct the brand test sessions.
  • Conduct complementary brand and customer research where relevant.
  • Analyze the data and present test findings in a visually powerful format that makes it easy to communicate the right direction to all stakeholders and decision makers.
Akendi brand concept testing Akendi brand concept testing Akendi brand concept testing

What you get

We’re not only experienced brand concept testers – we’re also seasoned designers. You’ll get:

  • Indepth insights and data to support the branding decision
  • An engaging visual presentation that powerfully communicates the best branding direction
  • A fast way to minimize the influence of strong opinions and to create a deep understanding for informed branding decisions

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Clients we've helped with experience testing

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Clients we've helped with Experience Testing





Finance & Insurance




Government & Public Service


Treasury Board of Canada

York Region

Atlantic Lottery Corporation


Health Canada



Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.