Persona Research Sprint
Keep your audience segments top of mind during planning, and UX design.
To create successful human-centric experiences, you need to deeply understand your users. We will work with you to research and capture each persona in research sprints that keep users front-and-centre during the planning and design of your products and services.
experience insights
- What are each persona characteristics & behaviours?
- What do our users need, how do we support them?
- How do personas fit in the end-to-end journey?
Ready for a free consultation?
+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- User research sprints using the right mix of research techniques to fit your project goals. Our agile ux researchers are comfortable in agile development environments.
- A visualization of user personas that can be shared throughout your organization. This reference keeps users “real” and top-of-mind during planning, UX design, and development activities.
- Clarity on who your users are, how they think, and what they need to complete journeys and achieve their goals.
- Validation of assumptions about your users and find new insights that lead to opportunities to surprise and delight them.
How we do it
- At first, through highly interactive workshops, we will team up with key stakeholders to capture valuable internal knowledge about your users.
- Our persona researchers will then conduct active field research with actual end-users in 2-day to 2-week persona research sprints depending on project needs.
- In this research, the team will gather both qualitative and quantitative data through the latest research techniques including contextual inquiry, ethnographic research, diary studies, and surveys - validating any assumptions and gaining new insights.
- Finally, we will capture key insights of our research in visualizations of ux personas that are a stand in for each key type of user segment in a highly engaging way that brings them to life.
What you get
You will benefit from our deep experience in research sprints for personas. You’ll get:
You will benefit from our deep experience in research sprints for personas. You’ll get:
- User research sprints using the right mix of research techniques to fit your project goals. Our agile ux researchers are comfortable in agile development environments.
- A visualization of user personas that can be shared throughout your organization. This reference keeps users “real” and top-of-mind during planning, UX design, and development activities.
- Clarity on who your users are, how they think, and what they need to complete journeys and achieve their goals.
- Validation of assumptions about your users and find new insights that lead to opportunities to surprise and delight them.
CX Journey
Service
Web
Customer
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Clients we've helped with Experience Research
ARM
Blackberry
BT
Clear-Com
EE
Fido
Gamma
Koodo
Ooredoo
Rogers
Saudi Telecom
Telecom Italia Group
Telus
Finance & InsuranceAviva
Blueshore Financial
CIBC
Credit Suisse
Cybersource - VISA
Insurance Institute of Canada
Interac
Lending Stream
Nester
RBC
Riyad Bank
Royal Bank of Scotland
Worldbank
Government & Public ServiceCity of Edmonton
Dwr Cymru - Welsh Water
Government of Canada
HM Revenue & Customs
University of Toronto
The Cabinet Office
HealthcareAstra Zeneca
Ecobee
Eliza
GSK
Health Canada
Humanware
MedAvail
MyMeds&Me
NHS
Nuance
Ontario Medical Association
Roche
Siemens
XSensor
