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Design Thinking

Improve the experience with Design Thinking

The Design thinking process works well in Agile environments.

Akendi’s Experience Thinking™ process supports Design Thinking.

Design Thinking process

The design thinking process includes different research and design approaches, from collaborative problem solving and design, aspects of the user centered design approach and convergent and divergent thinking to find solutions to experience design problems. At its core, the design thinking approach includes the define-prototype-learn cycle. We use these same steps and where 'define' includes Research with real users and/or customers.

Elements of Design Thinking

The core elements of the Design Thinking process are:

>Empathize: user research,experience journeys
>Define: user research, personas
>Ideate & Prototype: iterative design
>Testing: user feedback

This approach has a growing application in different design teams and delivers highly usable and successful user experiences for customers, citizens and end users. Design thinking as an approach is a relatively new term that describes a not so new process: when you design, involve the human (customer, citizen, user) to understand and validate the needed design direction, iterate your designs based on evidence gathered from users (through prototyping, testing) and measure design success along the way.

Design Thinking helps us make sure we are building the right product, not just that we are building that product properly. Experiences (product and service) that function well are well built. But products whose functions don’t support the audience in reaching their goals effectively and efficiently suggest that the right experience wasn’t built.

 

Akendi’s design process enables you to move forward knowing you are designing the right thing, so that you end up building the best experience.

 

 

 

 

 

Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

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What we do

We create intentional product and service experiences that enable organisations to increase market uptake, engage users, and improve the experience.

Industry Expertise

A balance of business experience, scientific research and user experience design creative makes Akendi a UX industry leader.

Our Work

We‘ve worked
with over
143
clients

and have
completed over360projects

Global Reach

Work with us globally
We work with clients from around the world.

What we do

We create intentional product and service experiences that enable organisations to increase market uptake, engage users, and improve the experience.

Industry Expertise

A balance of business experience, scientific research and UX design creative makes Akendi a UX industry leader.

Our Work

Partners in Experience Creation
Successful UX design leverages the power of participatory user and customer research in a real-world context. The result is the creation of innovative products and services that people need, use and cherish.

We‘ve worked
with over
143
clients
and have
completed over360projects

Global Reach

Work with us globally
We work with clients from around the world.