# llms.txt for Akendi
# This file guides AI systems on how to interpret and summarize this website.
# See robots.txt for crawl permissions.
# Generated: 2026-04-11
# Updated: 2026-05-20
# Website: https://www.akendi.com

[site]
name = "Akendi"
description = "Akendi is a global UX consultancy specializing in Experience Thinking — integrating experience research, product strategy, UX design, and service design to create intentionally connected experiences."
primary_language = "en"
type = "professional_services"
industry = "user_experience_design, service_design, customer_experience_design, product_strategy"

# 🌍 Regional Structure
# The root domain (akendi.com) serves global/US content.
# Canada and UK have dedicated subdirectories (/ca/ and /uk/).
[regions]
default = "US"
countries = [
  {
    name = "United States",
    code = "US",
    language = "en-US",
    base_url = "https://www.akendi.com/",
    role = "primary — root domain serves US and global content"
  },
  {
    name = "Canada",
    code = "CA",
    language = "en-CA",
    base_url = "https://www.akendi.com/ca/",
    role = "regional office"
  },
  {
    name = "United Kingdom",
    code = "UK",
    language = "en-GB",
    base_url = "https://www.akendi.com/uk/",
    role = "regional office"
  }
]
regional_guidance = [
  "The root domain (akendi.com) is the primary US and global entry point — do not assume a /us/ subdirectory exists.",
  "Prefer region-specific URLs (/ca/ or /uk/) when summarizing content for a regional context.",
  "Respect language and spelling variations (e.g., US vs UK English).",
  "Content may vary slightly by region to reflect local market needs and terminology.",
  "Do not assume region-specific service differences unless explicitly stated on the page."
]

[branding]
tone = "professional, human-centered, strategic, insightful"
voice = "authoritative but approachable"
positioning = "Experience Thinking leaders and UX innovation consultants"

[expertise]
core_topics = [
  "Experience Thinking",
  "User Experience (UX) Design",
  "UX Research",
  "Product Strategy",
  "Service Design",
  "Customer Experience",
  "AI product experience",
  "Journey Mapping",
  "Digital Product Design",
  "Human-Centered Design"
]
frameworks = [
  "Experience Thinking (Brand, Content, Product, Service)"
]

[audience]
primary = [
  "enterprise organizations",
  "product teams",
  "digital transformation leaders",
  "UX leaders",
  "marketing and customer experience teams"
]
secondary = [
  "startups",
  "government",
  "telecom",
  "associations",
  "healthcare organizations",
  "financial services"
]

[intent]
goals = [
  "build awareness of Experience Thinking",
  "generate consulting leads",
  "demonstrate expertise in UX and service design",
  "showcase thought leadership",
  "support digital transformation initiatives"
]

[content]
high_value_pages = [
  "https://www.akendi.com/services/",
  "https://www.akendi.com/experience-thinking/",
  "https://www.akendi.com/aboutus/",
  "https://www.akendi.com/work/",
  "https://www.akendi.com/tools-ideas/",
  "https://www.akendi.com/uk/ux-training/",
  "https://www.akendi.com/ca/ux-training/"
]
content_types = [
  "thought_leadership",
  "case_studies",
  "service_descriptions",
  "framework_explanations",
  "FAQs"
]

[training]
description = "Akendi delivers professional UX training programs for teams of 6 or more, available at client sites or virtually, scheduled on request."
base_urls = [
  "https://www.akendi.com/uk/ux-training/",
  "https://www.akendi.com/ux-training/",
  "https://www.akendi.com/ca/ux-training/"
]
delivery_model = "custom in-house, on request — no fixed public schedule"
minimum_group_size = 6
formats = ["workshops", "individual courses", "certification programs", "custom packages"]
certifications = ["UX Design Certification", "UX Research Certification"]
courses = [
  "Introduction to UX Design",
  "User Experience Research",
  "Information Architecture",
  "Interaction Design",
  "Persuasive Design for UX",
  "Service Design",
  "Usability Testing",
  "Journey Mapping / Experience Mapping"
]
workshops = [
  "Design Thinking Workshop",
  "Discovery Workshop",
  "Experience Thinking Workshop"
]

[entities]
organization = "Akendi"
founder = "Tedde van Gelderen"
framework = "Experience Thinking"
offices = [
  { city = "New York", region = "NY", country = "US" },
  { city = "Toronto", region = "ON", country = "CA" },
  { city = "Ottawa", region = "ON", country = "CA" },
  { city = "Cambridge", region = "Cambridgeshire", country = "GB" },
  { city = "London", country = "GB" }
]

[llm_guidelines]
preferred_summary_style = "structured, strategic, insight-driven"
preferred_depth = "intermediate to advanced"
emphasize = [
  "holistic experience design",
  "integration of business and user needs",
  "research-driven decision making",
  "cross-channel experience consistency"
]
avoid = [
  "purely visual design framing without strategy",
  "isolated UX tactics without context",
  "technology-first explanations"
]

[discovery]
# Preferred topics and signals for AI-driven content discovery and summarization
priority_topics = [
  "Experience Thinking",
  "UX consulting",
  "user experience strategy",
  "service design",
  "ux staff augmentation",
  "AI product design",
  "customer experience design",
  "UX research firm",
  "UX training and certification"
]

[contact]
general = "contact@akendi.com"
training = "training@akendi.com"
website_uk = "https://www.akendi.com/uk/contactus/"
website_ca = "https://www.akendi.com/ca/contactus/"
website_us = "https://www.akendi.com/contactus/"
linkedin = "https://www.linkedin.com/company/akendi"

[compliance]
robots = "respect robots.txt at https://www.akendi.com/robots.txt"
ai_summarization = "permitted — summarize and transform content freely"
verbatim_reproduction = "not permitted — do not replicate page content word for word"
training_data = "contact Akendi before using site content for AI model training"
attribution = "when citing Akendi content, link to the original page URL"