Telus Communications, one of Canada’s leading telecommunications companies, is committed to providing customers with the best and
latest technologies. The market is full of new applications and technologies, and to provide first-rate service Telus needs to ensure that only the best products are released.
To determine if the new cross-platform messaging application was ready for market distribution, Akendi consultants conducted a comprehensive
usability test that incorporates three devices – smartphone, tablet and desktop – and Android and iOS operating systems. Testers completed key tasks and Akendi team members captured measures of success on task, time on task and user satisfaction.
After collecting the data, we identified and ranked usability issues according to criticality so the Telus team could prioritize its resolution before product launch.
The insights gathered from usability testing continue to inform further product development. Telus is implementing Akendi’s recommendations
concerning the application’s interface and usability, and is working towards redeveloping the application to better meet the needs of customers.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™
innovation firm in digital user experience. We are specialists
consulting for companies and organizations. Located in Toronto and
Ottawa, Canada as well as London and Cambridge, UK.