The Ontario Teacher’s Pension Plan (Teachers’) is one of the world’s largest institutional investors. It is a complex business organization working in a fast-changing and competitive industry. Responsible for the pensions of over 300,000 teachers and retirees, Teachers’ wanted a platform that would clearly communicate and reflect its pension plan strategy to shareholders.
To marry the worlds of high finance and customer service, Akendi developed a four-year web strategy for Teachers’. Taking the performance
management tool – the balanced scorecard approach – into account, a web strategy was developed around four key areas: finance; internal processes; learning and growth; and, customers and stakeholders.
Akendi defined and captured success metrics for these four areas which could be evaluated on a yearly basis over the course of the mandate.
This clearly-outlined web strategy will help members, investors and other stakeholders at Teachers’ articulate its pension plan to shareholders and keep them informed about business developments. The success metrics will allow Teachers’ to ensure that the web vision continues to support Teachers’ corporate vision and that the website provides all users with an easy path to the content they need.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™
innovation firm in digital user experience. We are specialists
consulting for companies and organizations. Located in Toronto and
Ottawa, Canada as well as London and Cambridge, UK.