The Ontario Medical Association (OMA) represents the political, clinical, and economic interests of physicians in Ontario. To provide members with better service, the OMA wanted a new, modern website that showcased OMA’s value and served as a useful member resource. In addition to making key member resources easy to find, the site needed to be a welcoming destination that met web accessibility standards.
Through extensive user research, Akendi gained a deep understanding of what physicians were seeking from the site. This knowledge helped Akendi create an attractive and usable design that focused on the most important member needs while reflecting the experience of being a doctor.
Akendi also conducted usability tests to ensure that the labelling, language, and content used on the updated site resonated with medical professionals.
Thanks to the work of Akendi, OMA has been able to improve member perceptions of the
association. The site’s responsive, user-centered visual design offers users a welcoming and
meaningful place to visit and explore. Physicians are now able to move through the site with ease,
find relevant information, and complete their tasks more efficiently.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™
innovation firm in digital user experience. We are specialists
consulting for companies and organizations. Located in Toronto and
Ottawa, Canada as well as London and Cambridge, UK.