WaveDNA is committed to developing new experimental music software. Its program, Liquid
Loops (now Liquid Rhythm), lets producers and musicians analyse, isolate, recall and layer
rhythms and beats without sheet music or live musicians. To launch the product successfully,
Liquid Loops needed a brand identity and website that would attract music lovers.
Akendi developed a brand identity that would speak to Liquid Loops’ tech oriented and media
savvy audience. For the logo, blue lines in a wave pattern were chosen to represent the layers and movement of music. The layering and twisting of multi-coloured lines was used throughout the website design and collateral to expand on the logo and explore the company name, WaveDNA.
The website integrated social media and discussion forums to facilitate conversation about experimental music composition.
The Liquid Loops website has inspired music lovers, creators and producers alike. The marketing materials and brand design have caught the attention of the public and WaveDNA has since grown its team, developed new products and become internationally known for cutting-edge advances in music technology.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™
innovation firm in digital user experience. We are specialists
consulting for companies and organizations. Located in Toronto and
Ottawa, Canada as well as London and Cambridge, UK.