Looking to expand the financial solutions this company was offering, it turned to Akendi for deep innovation research.
After internal stakeholder sessions with the innovation team to identify current thinking and understanding of the customer landscape, Akendi developed a series of storyboards to capture the different experience journeys of the new opportunity.
We then conducted a series of focus groups with potential customers to develop a deep understanding of the usage scenarios and perceived value of the product experience.
With the extensive insights that came from the research, this financial institution had all the information they needed to make informed decisions for next steps in this innovation initiative. The impact of time and effort savings as a result were apparent long after our research was completed.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™
innovation firm in digital user experience. We are specialists
consulting for companies and organizations. Located in Toronto and
Ottawa, Canada as well as London and Cambridge, UK.