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Visual Design

Deliver tangible brand and business benefits through great visual design

Good visual design is eye catching; great visual design delivers a lot more than meets the eye: it can strengthen your brand, inspire credibility, increase sales and drive conversion. Our visual designers combine strategic insight with inspiring visual design to help you engage and connect with your users.

IMPACTFUL VISUAL DESIGN

Visual design creates an emotional connection between your customers and your business through the use of high impact conceptual thinking and effective graphic elements, colours and fonts. Akendi ensures they all work together perfectly to evoke the desired response, action or activity.

BLEND FUNCTION & FORM

While attractive products can get you noticed, Akendi provides an aesthetically pleasing experience that gets noticed and is easy to use. We work tirelessly to ensure that, function and form blend seamlessly in your visual design.

where to start

Whether your initiative demands the creation of a new website or an upgrade, we begin by talking to senior stakeholders to understand your vision, mission and objectives, existing visual assets and the tone, voice and ultimate feel you wish to achieve.

VISUAL DESIGN TIMING
The typical duration for a visual design initiative is 6-8 weeks.

how we do VISUAL DESIGN

Once we capture what you are trying to achieve with your website, we may conduct a competitive analysis to examine your brand, its position in the industry and to understand your key differentiators and/or a brand audit to uncover its perceived strengths and weaknesses.

We develop several concepts that uniquely and creatively express the vision you have for your website or portal. Once agreement is established on a creative direction, we create comprehensive page layouts and establish visual designs for key page templates.

what you get

Visual design deliverables include a formal presentation of visual design concepts with a clearly defined aesthetic vision, unique page layouts and tangible digital assets to be utilized during development of your website.

Visual design solutions, produced by professional graphic designers who understand the user’s experience, deliver a clear competitive edge for you in the marketplace.

Research has shown that ‘attractive things work better’, positively influencing how users respond to your website, their impression of your brand and what they say to others about it.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
121
Visual Design Projects
View Our Portfolio

Customer Personas

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What our clients are saying

“This is the preliminary thinking and research that gives factual metrics to produce better design.”

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.