User Research
With user research learn what your users really want from your site
Through user research, find out what goals your users have and understand what tasks they need to perform on your website or web portal. Whether in-person, phone or in the field, our in-depth user research brings you valuable knowledge and insights so you can deliver your content and functions the way your users want it.
ANALYZE KEY USER TASKS
To fully understand your users' needs, goals and requirements, our user research identifies the key user tasks & journeys they will perform on your website or web portal and considers where, when and how they are using it. Identifying user tasks can provide crucial insight in website functionality and content hierarchy – a critical element in effective website design for any organisation.
Applying user research
Understanding the usage scenarios helps a final solution be designed that best fits your users’ needs. Applying user research ensures that users will be able to easily complete their tasks. This creates a positive user experience and de-risks your investment.
Where user research start
We start user research by meeting with stakeholders to understand business and stakeholder requirements, the website’s purpose and to decide on the research methodologies that would best apply to your situation – whether the goal is to gain new insights or to validate internal thinking about your current user needs, expectations and motivations.
USER RESEARCH TIMING
The typical duration of website user research is 3-4 weeks.
how we do user research
To obtain deep insight into user behaviour and perceptions, a wide range of user research techniques may be used:
- User interviews
- Contextual inquiries
- Job shadowing & Apprenticing
- Silent observation
- Ethnographic field research
Case
Studies
what you get
Our user research provides you concrete data and insights on which to base decisions about site design and features including an in-depth understanding of your user groups, their goals, task flows, use contexts and pain points.
These insights can be delivered though a comprehensive user research report and through personas, usage scenarios and task descriptions.
Armed with this knowledge, you de-risk ux design ensuring it aligns with the intended user experience, preventing the need for costly changes late in the development cycle or post launch.
More Case Studies
Explore our blog posts on user research:
- Scenarios, User Stories and Use Cases... Oh My!
- User Centred Design vs. User Designed
- How To Determine If Your Design Is Easy To Use
- Ethnography Experience Mapping and IoT
- UX Insight: Measure Twice, Cut Once
- A Tale of Two Tactics: User Research and Customer Research
- Back to Basics: Why Iteration is a Critical Piece of the User Centred Design Process
Experience Thinking™
Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs.
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Vice President
What experience are you creating?
Discuss your latest initiative with us.
Shaun Illingworth
Vice President
contact@akendi.com
What our clients are saying
“Great seminar on intentional UX design. Akendi really knows what they are talking about”
D. Walker,
Philips Research
- Web Strategy
- Focus Groups
- Experience Mapping
- Ethnographic Field Research
- User & Customer Personas
- Usage Scenarios
- Information Architecture
- Corporate Communications
- Corporate Identity
- Mobile UX Design
- GUI UX Design
- Website & Portal UX Design
- Product Packaging Design
- Signage Wayfinding
- Usability Testing
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.
Our XT Process
Our Culture
Snacktime!
Our Friday lunch and lots of snacks fuel all our hard work and creativity.
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.
Our XT Process
Our Culture
"Remarkable product and service experiences meet real human needs."
Snacktime!
Our Friday lunch and lots of snacks fuel all our hardwork and creativity.
