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Visual Design

Drive user engagement with fresh, innovative visual design.

Good visual design is eye catching; outstanding visual design promotes and creates a positive user experience. Akendi uses graphic design best practices to enhance functionality, evoke positive feelings, showcase your brand and differentiate you from the competition. Our visual designers combine strategic insight with fresh, creative thinking to engage users and put you ahead of your competitors.

STAND OUT

Visual design creates a positive emotional impact on your user through the use of appropriate graphic elements, icons, colours and fonts. Akendi ensures they all work together to deliver the desired response, action or activity.

BLEND FORM & FUNCTION

Visual design should enhance rather than impede the user experience. We provide an aesthetically pleasing experience that gets you noticed and meets user requirements, perfectly fusing function and form to enhance the overall experience.

where to start

Whether your initiative demands the creation of a software application or a refresh, we begin by talking to senior stakeholders to understand your vision, mission, objectives, existing visual assets and the tone, voice and ultimate feel you wish to achieve with the user experience.

TIMING
The typical duration of a visual design project is 4-8 weeks.

how we do it

Once we understand what you are trying to achieve with your software app, we may conduct a competitive analysis to examine your industry and to understand your key differentiators and/or a brand audit to uncover your brand’s perceived strengths and weaknesses.

We typically develop several design concepts that uniquely and creatively express the vision you have for your software app. Once agreement is established on a creative direction, we create comprehensive page layouts and establish designs for key page templates.

what you get

Visual design deliverables include a formal presentation of visual design concepts with a clearly defined aesthetic vision, unique page layouts and tangible digital assets to be utilized during development of your software tool.

Visual design solutions, produced by professional graphic designers who understand the user’s experience, deliver a clear competitive edge for you in your space.

Research has shown that ‘attractive things work better’, positively influencing how users respond to your software, their impression of your organisation and what they say to others about it.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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Process Icon
Process Icon
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Process Icon
Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
136
Visual Design Projects
View Our Portfolio

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.