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User Persona Research

Guide compelling user experiences with personas.

We link concrete evidence from stakeholder and user research to clearly define your user’s needs, behaviour and habits in the use of your software product offering, which tasks they use it for and when and how often they use it. Personas are detailed descriptions of groups of people who share common usage goals with your product and is an effective tool that brings the research to life. Personas allow us to design the most compelling user experiences for your product or service.

SUPPORT EVIDENCE-BASED DESIGN

Personas help us understand user characteristics and provide an effective tool for use during design and development. This information inspires our evidence-based design process, allowing us to create experiences that resonate with, and meet the needs of those who actually use it.

DESIGN & BUILD FOR USERS

We ensure you meet user requirements by identifying not just what actions users take, but also what motivates them and their context of use. We pinpoint how, where, and when actions take place, allowing us to design based on real situations, not our assumptions.

where to start

Most companies and organisations have some knowledge about their users, what they do and what the context of use is for these users. We begin by talking to internal stakeholders to uncover current user data, anecdotal or otherwise. Then we usually conduct field research with actual users to gain further insights and validate initial assumptions.

TIMING
The typical duration of a user persona initiative is 2-4 weeks.

How we do it

Through user and ethnographic field research we capture and characterize the groups of people who will use your software and their common usage goals.

Based on your user requirements, we classify these personas into primary, secondary and tertiary categories and define the priority tasks with the software. We use this research to guide the user experience design solution.

what you get

User personas are detailed descriptions that are linked to concrete user research data. They typically contain a visualization and description of the user, their attitudes, behaviours, tasks, needs and motivations and may include other rich data relevant to understanding why, how and what they are doing with the software.

Designers, product managers and engineers make more effective and relevant decisions when they deeply understand target users. Personas help focus the experience design and de-risk your investment by ensuring you meet user expectations and enable them to easily perform their tasks.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
28
Persona Research Projects
View Our Portfolio

User Personas Explained

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01:58

What our clients are saying

“Great seminar on intentional UX design. Akendi really knows what they are talking about”

D. Walker,
Philips Research

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.