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User Experience Strategy

Create the strategic blueprint you need to succeed.

An innovative UX strategy is a well-articulated plan of your goals for your software applications' user experience that’s aligned with your overall vision, mission and objectives. To be effective it must also align with your user’s expectations. Do you want to increase usefulness of the app? Move users to effective workflows? We work with you to develop the strategic blueprint you need to succeed.

set success criteria

We work with you to create a strategic direction marked by goals that really are specific, measurable, attainable, realistic and timely. The UX strategy we leave you with is an actionable, clear and focused plan.

align stakeholders

Our multidisciplinary team of UX experts skillfully bridges the gap between the goals of business, design and technology ensuring all stakeholders are working towards a shared vision, while striving to deliver the best user experience.

where to start

We start with stakeholder workshops plus discovery sessions with the internal team and executives to capture your strategic experience objectives, vision and mission, understand your business drivers and define experience success metrics.

TIMING
The typical duration for creating a UX strategy is 4-6 weeks.

how we do it

Our UX strategies provide a solid framework to improve and innovate based on your goals and business drivers. We often use Akendi’s Experience Quadrant model as a first step to measure how well your product or service is executing in five key quadrants: Business, Product, Technology, Content, and Service.

Using Akendi’s Experience Quadrant model as well as other innovative tools and techniques, we will help you align your business objectives, vision, mission and goals with user expectations.

what you get

Our strategic consulting service provides a blueprint to success. Our software strategy document typically includes:

  • UX mission, vision & objectives
  • UX strategy map
  • Success metrics
  • KPI and Tracking methods

Your UX strategy is the foundation from which we build compelling user experiences, the results of which lead to increased user engagement and more effective workflows.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
65
Experience Strategy Projects
View Our Portfolio

Balancing Business Requirements

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What our clients are saying

“This is the preliminary thinking and research that gives factual metrics to produce better design.”

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.