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Icon Design

Enhance software functionality with custom designed icons.

Icons are both aesthetic and effective visual cues, which work together as a system to enhance functionality. Our custom designed icon sets creatively blend well-understood metaphors and accepted standards to express the purpose and function of the controls in your software solution.

BUILD UNDERSTANDING

We develop professional icon systems that are appropriate to your user’s knowledge and mental models. Respecting common industry standards and your business requirements, Akendi’s visual designers bring a unique combination of creativity, simplicity and utility to your application.

INTEGRATE DISTINCTIVE DESIGN

We design icons that are distinct from each other yet still work together as a system. This holistic approach ensures your icons integrate harmoniously with your application while supporting your brand’s personality.

where to start

We begin by talking to senior stakeholders to better understand the functionality of the tool, your brand, your business goals, user tasks and information structure.

When creating icon sets for software we often conduct a competitive analysis to examine your industry and to understand the existing systems that your customers may be familiar with.

TIMING
The typical duration of icon design is 3-4 weeks.

how we do it

We typically develop several design concepts to express an iconic design language that fits well with your product and your brand.

Once agreement is established on a creative direction, we create the icon set as well as the various outputs that may be needed. This is follows by reviews and adjustments where appropriate.

what you get

Icon design deliverables include a formal presentation of visual design concepts with a clearly defined aesthetic vision, unique page layouts and tangible digital assets to be utilized during development of your software tool.

Our approach to icon design enables your users to quickly and easily access the full range of your platform’s functionality, while delivering to your organisation’s goals and reflecting your brand.

Good icon design results in increased efficiencies as well as reduced end-user frustration and support costs, ultimately influencing how users respond to your software, their impression of your organisation and how well they can complete their tasks.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
121
Visual Design Projects
View Our Portfolio

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.