Contact Us

Ethnographic UX Research

Gain deep strategic insights from ethnographic research.

We observe your users to deliver rich insights into their needs, expectations and preferences. Often used before new product development to de-risk the experience design, ethnographic research can help you develop robust new strategies to increase effectiveness and uptake, identify user segments not being well served by your current product.

Observe & Learn

Our ethnographic research helps you understand who your user segments are and their goals, tasks, context of use and beliefs that reveal the reasons why and how they engage with your products and your services, not just their demographics.

Optimize the Experience

We delve deeper to find out why and how your user use, troubleshoot and upgrade. Our approach delivers deep insights that are actionable, powerful and relevant to your product experience – important guidance to help you retain your users and gain new ones.

Where to start

We start by talking to internal stakeholders to understand your vision and research objectives and define what project success looks like for you. At this stage we also set measurable objectives and explore the ethnographic research methodologies that would best meet your goals.

TIMING
The typical duration of ethnographic research is 3-5 weeks.

How we do it

To obtain deep insight into who your user groups are and their behaviours and perceptions, a range of immersive ethnographic research techniques can be used:

  • Contextual Inquiries
  • Apprenticeship
  • Job Shadowing
  • Diary & Journaling
  • Silent Observation

What you get

Our deliverables include a comprehensive research report that contains concrete data and insights, photographs and video on which to base product design directions, laying the foundation for robust user experience strategies for effective use, loyalty and engagement.

Armed with this knowledge, you will de-risk design from its early stages before your product or service is launched.

Ethnographic insights also gives you the product intelligence you need to boost usage, improve product innovation through differentiation and increase user satisfaction.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
126
Experience Research Projects
View Our Portfolio

User Personas Explained

Watch the video
01:58

What our clients are saying

“This is the preliminary thinking and research that gives factual metrics to produce better design.”

Participant,
IA Research Training

UX Certification

Start: 1-12 May, 2017 /
UX training & certification in Toronto, Register Now!

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.