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Mobile Strategy for UX

Align the objectives for impact with a responsive mobile strategy.

Many organisations take the leap to mobile before aligning mobile with their overall business objectives. An effective responsive mobile strategy takes into account your business goals, your user’s habits, needs and the unique strengths of the medium. Akendi’s Experience Thinking ™ tools will map your strategy journey into mobile.

A responsive STRATEGY

In an always-on, always connected world, meeting our users’ needs where they are, in the moment, is becoming essential. Planning for how those needs will be met in the mobile landscape and knowing what success will look like forms the basis of good responsively designed mobile strategy.

OPTIMIZE YOUR MOBILE STRATEGY

Capture a rapidly growing mobile user base. Our mobile strategy experts leverage equal parts user experience research and creative design excellence to deliver appropriate functionality and a rich user experience to your mobile users.

Where to start

We begin a mobile strategy by first understanding your overall vision, mission and business objectives through in-depth interviews with senior stakeholders.

We work to define where you are now with your mobile offering, the needs and plans for responsive design and where your stakeholders want to go in the future.

TIMING
The typical duration of creating a mobile strategy is 3-5 weeks.

HOW WE DO A MOBILE STRATEGY

Typically, we perform a stakeholder analysis, which may involve workshops, surveys and in-depth interviews. From here, we define the mobile strategy, goals, objectives and success metrics including responsive design plans.

> Identify vision, mission & mobile business objectives

> Perform competitive analysis/market analysis

> Create responsive mobile success metrics

what you get

Mobile strategy deliverables may include:

> Mobile Vision & Mission

> Stakeholder analysis

> Integrated mobile strategy & recommendations

> Strategic direction

An effective mobile strategy sets the stage for compelling user experiences across multiple devices, the result of which can boost mobile traffic, deliver increased ROI and improve efficiencies.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
65
Experience Strategy Projects
View Our Portfolio

Balancing Business Requirements

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Philips Research

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.