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Mobile Personas

Mobile personas give valuable insights to optimize the mobile experience.

Through stakeholder and user research, we gain valuable insights to characterize the groups of people who share common mobile usage goals. Mobile personas define who uses your mobile offering, which tasks they need to perform and when and how often will they will use mobile apps and devices. These insights help to optimize the mobile user experience.

BRING YOUR MOBILE USERS TO LIFE

Personas are detailed stand-ins of mobile user groups created to identify their characteristics and help you understand mobile user needs, behaviour and habits during design. While fictional in nature, mobile personas are an effective representation of different mobile user group characteristics based on concrete evidence gained through Akendi’s robust user research process.

PERSONAS GIVE CONTEXT

Akendi’s mobile personas are a powerful tool that helps guide mobile ux design phases. We identify not just what actions users take, but also what motivates them and their context of use to help us design solutions with a deep understanding of real users and their unique needs. This insight is a key factor in creating innovative mobile solutions that resonate with your users.

where to start

Most organisations have basic knowledge about their mobile users, what they do and what their context of use is. We begin by talking to internal stakeholders to uncover initial user data, anecdotal or otherwise.

Then we conduct further field research with actual mobile users to validate assumptions and capture detailed aspects of the usage patterns of each mobile user group.

TIMING
The typical duration of creating mobile personas is 3-5 weeks.

HOW WE DO MOBILE PERSONAS

Through user and ethnographic field research we capture and characterize the groups of people who will use your product or service via their mobile devices, and their common usage goals.

Based on the identified user requirements, we classify these characterizations into primary, secondary and tertiary customer and user personas to guide the information architecture, interaction & visual design solution.

what you get

Depending on your project objectives, we will develop user personas, mobile personas, organisation personas, customer personas, or service personas. These personas are archetypical user descriptions that are linked to concrete research data.

Designers and developers make effective and relevant design decisions when they understand target users well. Mobile personas help focus the mobile design and de-risk your investment by ensuring the mobile experience design is informed by real user needs and expectations.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
28
Persona Research Projects
View Our Portfolio

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.