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Intranet Persona Research

Gain valuable insights who your users are and what they need to do.

Through field research, contextual inquiries and user interviews, we gain valuable insights to personify the group or groups who share common goals with your portal. These personas are detailed character sketches created to identify and help you understand your user’s needs, wants and habits. Linked to concrete evidence from research, personas help define who will use your intranet, which tasks they need to perform and when and how often they will use it.

ENSURE EVIDENCED-BASED DESIGN

Personas help us understand user characteristics and provide an effective tool for use during design and development. This information inspires our evidence-based design process, allowing us to create websites that resonate with, and meet the needs of those who actually use it.

GAIN CLARITY IN CONTEXT

We ensure your intranet or enterprise portal meets user requirements in any given situation by identifying not just what actions users take, but also what motivates them and their context of use. We pinpoint how, where, and when actions take place, allowing us to design based on real situations, not our assumptions.

where to start

Most companies or organisations have some knowledge about their intranet or enterprise portal users, what they do and what their context of use. We begin by talking to internal stakeholders to uncover current user data, anecdotal or otherwise. Then we conduct research with actual users to validate assumptions.

TIMING
The typical duration for persona development is 2-4 weeks

how we do it

Through user and ethnographic research we capture and characterize the groups of people who will use your enterprise portal and their common usage goals.

Based on your user requirements, we classify these characterizations into primary, secondary and tertiary categories to define the priority tasks with the enterprise portal and then use this information to guide the final design solution.

what you get

Depending on your objectives, we will develop user personas, organisation personas, customer personas, or service personas.

These personas are detailed user group descriptions that are linked to concrete research data. Designers and developers make effective and relevant decisions when they understand target users.

Personas help focus the design and de-risk your investment by ensuring the website experience is on target with user needs and expectations.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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Process Icon
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Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
28
Persona Research Projects
View Our Portfolio

User Personas Explained

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.