Corporate Identity Design
Create a unique, evocative and memorable expression of your corporate personality.
Your corporate identity is your organisation’s personality or character. Its outward expression through your logo, wordmark and tagline influences people’s perception about your organisation. Akendi helps to distinguish your organisation through design by creating captivating design solutions, lending credibility and instilling confidence in your brand.
work together
Create unity amongst your internal stakeholders. Our approach rallies the organisation around common goals, minimizes disputes based on personal taste, and results in the successful implementation of a unique identity that differentiates you from others in your category.
Captivate
We help you engage your target audiences on an emotional level, visually expressing your culture, vision and values. This enables you to project a clear identity to the outside world and stand out in an increasingly crowded marketplace.
where to start
Whether you’re launching a new corporate identity or reinvigorating your current one, we begin by talking to senior stakeholders to understand your vision, mission, objectives, visual assets, your value proposition and the tone, voice and ultimate feel you wish to achieve.
We may conduct research to examine current perceptions held about your organisation, and a competitive analysis to uncover your strengths and weaknesses as compared to others in your space.
TIMING
The typical duration for a corporate identity program is 4-8 weeks.
how we do it
We develop several creative concepts to express your core values and brand promise in a way that aligns with your strategic vision.
Once agreement is established on a creative direction, we create the final design solution and can then apply the design to associated materials.
Case
Studies
what you get
Deliverables include a formal presentation of several design concepts with a clearly defined aesthetic vision. Your identity package can include materials such as stationery, signage, communications materials and/or a style guide that outlines colours, fonts, brand voice, imagery, graphic approach and application.
A successful corporate identity translates your values and the strategic vision of your company into a compelling, consistent image that your customers will value. This in turn will translate into increased awareness, sales and market share.
More Case Studies
Explore our UX blog posts:
Experience Thinking™
Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs.
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Vice President
What experience are you creating?
Discuss your latest initiative with us.
Shaun Illingworth
Vice President
contact@akendi.com
What our clients are saying
“This is the preliminary thinking and research that gives factual metrics to produce better design.”
Participant,
IA Research Training
- Web Strategy
- Focus Groups
- Experience Mapping
- Ethnographic Field Research
- User & Customer Personas
- Usage Scenarios
- Information Architecture
- Corporate Communications
- Corporate Identity
- Mobile UX Design
- GUI UX Design
- Website & Portal UX Design
- Product Packaging Design
- Signage Wayfinding
- Usability Testing
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.
Our XT Process
Our Culture
Snacktime!
Our Friday lunch and lots of snacks fuel all our hard work and creativity.
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.
Our XT Process
Our Culture
"Remarkable product and service experiences meet real human needs."
Snacktime!
Our Friday lunch and lots of snacks fuel all our hardwork and creativity.
