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Corporate Identity Design

Create a unique, evocative and memorable expression of your corporate personality.

Your corporate identity is your organisation’s personality or character. Its outward expression through your logo, wordmark and tagline influences people’s perception about your organisation. Akendi helps to distinguish your organisation through design by creating captivating design solutions, lending credibility and instilling confidence in your brand.

work together

Create unity amongst your internal stakeholders. Our approach rallies the organisation around common goals, minimizes disputes based on personal taste, and results in the successful implementation of a unique identity that differentiates you from others in your category.

Captivate

We help you engage your target audiences on an emotional level, visually expressing your culture, vision and values. This enables you to project a clear identity to the outside world and stand out in an increasingly crowded marketplace.

where to start

Whether you’re launching a new corporate identity or reinvigorating your current one, we begin by talking to senior stakeholders to understand your vision, mission, objectives, visual assets, your value proposition and the tone, voice and ultimate feel you wish to achieve.

We may conduct research to examine current perceptions held about your organisation, and a competitive analysis to uncover your strengths and weaknesses as compared to others in your space.

TIMING
The typical duration for a corporate identity program is 4-8 weeks.

how we do it

We develop several creative concepts to express your core values and brand promise in a way that aligns with your strategic vision.

Once agreement is established on a creative direction, we create the final design solution and can then apply the design to associated materials.

what you get

Deliverables include a formal presentation of several design concepts with a clearly defined aesthetic vision. Your identity package can include materials such as stationery, signage, communications materials and/or a style guide that outlines colours, fonts, brand voice, imagery, graphic approach and application.

A successful corporate identity translates your values and the strategic vision of your company into a compelling, consistent image that your customers will value. This in turn will translate into increased awareness, sales and market share.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
9
Brand Experience Projects
View Our Portfolio

Customer Personas

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What our clients are saying

“This is the preliminary thinking and research that gives factual metrics to produce better design.”

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.