Family Enterprise Canada upgraded their web experience to help small businesses thrive through enhanced programs, educational tools and social events.
Web Strategy, User Research, Responsive Web UX Design, Usability Testing, Front-end Development
Family Enterprise Canada upgraded their web experience to help small businesses thrive through enhanced programs, educational tools and social events.
Family Enterprise Canada supports, nurtures and provides a unified voice to the small, family owned businesses accounting for 7 million jobs and 50% of private sector GDP in Canada. Their website needed to integrate new functionality, including an improved member directory, events registration and resources centre to become a vital resource and community hub.
Through strategy sessions with stakeholders and relevant representatives of the small business community, Akendi defined a digital strategy to resolve how to best leverage the website to meet business goals while reflecting the needs and mental models of those visiting the site. The final design approach built upon the brand, presenting the organization as trusted, confident and reliable.
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